Professional Certificate in Customer Service - August 2021

The customer is King. This is one adage everyone is familiar with. Either you shine shoes for a living or occupy the highest position in the biggest corporation in the world, the true boss is he who keeps your business running by bringing income, the desired benefit or return to your organization and fulfilling the purpose for which your business exists and whom it serves - The Customer!

Whilst Corporate Mission Statements often reel off several epitaphs and mantras- happy customers…our goal! Your satisfaction… our promise! All for you! These same executives go back to their offices, de-employ staff, fail to implement a customer service improvement plan and send memos out saying customers’ complaints are unjustified and overblown. Unfortunately, this one stakeholder of the business can often hold you to your word and by all means get what they want/what you promised, or never utter a word to you the owner of the business or an employee but yet with the least effort, pull you down the rung of success achieved into failure. So, why should we not pay attention or give all it takes to keep these unique crop of people coming back for the services or goods we offer? Whilst service delivery differs with every customer and each circumstance, we know of a certainty that your efforts will always be the same practising the art of delivering excellent customer service- a satisfied customer!

Everyone from the CEO to the customer-facing employees of any organization talks about how important the customer is to their core existence, operation and success. We all try to convince our audience how much we believe in customer service. “Excellent Customer Service, ” is the cliché for catching the customer’s attention but keeping the customer is an art. No matter how complex the business, this art of delivery can be nailed down to propositions that are ever winning and can be applied in each situation such that your good intentions meet the real world. These customer service skills will empower you to value every customer, earn their loyalty (even in the toughest of situations/circumstances) and repeatedly bring business home for your organization or corporation.